Twenty years.

Twenty years is a long time, and the Celtic of 20 years ago is very different than the Celtic of today. In that time, we’ve seen clients of all kinds from an incredibly vast range of industries come and go. We’ve worked on projects that were big, small and…truthfully, sometimes a little out there. Through all of this, there’s been one consistent-Jeff Faralli at the creative helm, guiding our clients and us through the sometimes murky but always interesting world of advertising. With Jeff recently celebrating his 20th anniversary at Celtic, we thought it would be great to sit down and share what makes our agency’s creative engine tick.

What do you do at Celtic?
I lead the creative department as Celtic’s creative director.

What’s the biggest change you’ve experienced in advertising/marketing in your time at Celtic?
The emergence and growth of social media as a viable medium for advertisers.

What has been your favorite moment working at Celtic?
Partnering with the Green Bay Packers on an initiative with our client, Edvest. Getting to go through the Packer offices and get footage of Lambeau from its roof are experiences I’ll never forget.

What’s the best career-related advice you’ve ever received?
Never, ever cook fish in the office microwave.

What is your favorite ad of all time?
Nothing tops the Budweiser frogs.

If you weren’t working in the advertising industry, what would you be doing?
I’d be a Food Additive Designer. I’d probably be most famous for my non-nutrient cereal varnish. It would seal and coat the flakes, so the milk doesn’t penetrate them.

What are you watching now?
The Mandalorian-over and over again. It’s that good.

It’s your final day on earth and you get to eat one last meal. What is it?
A bag of Cheetos and a can of Pabst Blue Ribbon