When you’re a beloved Milwaukee institution, the last thing you want to do is lose touch with your roots. But, in order to remain an institution for years to come, you’ve got to appeal to new customers too. That’s what restaurant chain George Webb asked us to do for their brand.

Fresh meals, fresh look

Celtic’s creative team quickly realized that the brand’s commitment to using fresh, locally sourced ingredients whenever possible was just the thing to inspire a fresh new look for the restaurant brand.

We updated the iconic brand’s look by using bright, clean photography on in-store collateral (think posters, placemats, and window clings). But the biggest update was to the restaurant’s mascot, George. Clean lines, a friendly face, and a cheery attitude gave the mascot a modern look while keeping a little retro flair.

Celtic created a series 12 fun, :15 videos for broadcast and social media inviting diners to take a closer look at Webb’s along with featuring all the great food deals the restaurant has to offer.

How do you know when a burger's going places? It's on a roll!

When it was time to update the company’s website, we carried the fresh, clean look through in design and copy. Not one to shy away from a bit of humor, the restaurant’s website and social media feed gives a voice to one of Milwaukee’s most beloved restaurants.

George Webb Website

George Webb Throw Back