We are super excited to officially announce our partnership with the North American Invasive Species Management Association (NAISMA). We are charged with promoting the organization’s PlayCleanGo® campaign which encourages people to have fun outdoors while taking simple measures to stop the spread of invasive species.
Most people don’t realize that invasive species are commonly spread through human activity. Our goal is to slow the spread, and whenever possible, stop the spread of invasive species on land and water through our educational efforts.
To help engage and educate outdoor recreationists, we are rolling out a multi-tiered, multi-year campaign consisting of social media, public relations, promotions and partnerships. All of the activities are centered around a brand ambassador that many call Big Foot, but is affectionally known as Steward by the PlayCleanGo community. Steward is a fun and playful outdoor ambassador who champions the mission of PlayCleanGo and educates people about how to prevent the spread of invasive species.
In addition to implementing a year-round campaign, major promotional efforts are also being planned to support PlayCleanGo Awareness Week, June 5-12, 2021.
Interested in learning more about PlayCleanGo and how you can slow the spread of invasive specifies? Check here!