We’re very excited to formally announce our partnership with Kusel Equipment Co. based in Watertown, Wis. We were tasked with refreshing the Kusel brand across multiple platforms as well as an extensive redevelopment of the company’s website.

As part of the revamp, we consulted with Kusel’s senior leadership team to identify the brand archetype that best fit the company’s new direction. Based on that input, Celtic built a new brand identity, including a logo, brand copy, brochure, marketing materials, trade show signage, product sell sheets and more.

The website was a multiphase project that gradually added more customer-focused features and functionality. With the groundwork for a new archetype completed, the website was designed to have a user-friendly web experience that was consistent with the brand’s newly identified persona.

We’re excited to be working with Kusel and collaborating with their team,” said Kurt Lingel, executive vice president of Celtic. “We’re grateful they put their trust in us to help usher in a new era for their iconic 170-year-old brand and we look forward to a continued, strong partnership.

Founded in 1849, Kusel Equipment Co. was originally a tinsmith in Watertown, Wis. Today, the company operates as a leading manufacturer of both cheese making equipment and stainless-steel drains, while maintaining its headquarters in Watertown.

When we first started planning for this ambitious project, we sought out an agency that could honor our past, yet position us for the future,” said Dave Smith, president and CEO of Kusel Equipment Co. “Between Celtic’s overall experience, knowledgeable team, creative spirit, and willingness to be invested in our partnership, it has been the perfect collaboration.