We’re excited to announce our new partnership with Summerfest® presented by American Family Insurance®, the World’s Largest Music Festival®. Will be responsible for developing the advertising strategy for the 2020 Summerfest campaign including message development, ad creative, media buying and more.

“When the calendar turns to June each year, all eyes are squarely focused on Summerfest and the City of Milwaukee,” said Brian Meehan, President of Celtic. “There’s nothing bigger or better on the planet when it comes to live music and entertainment – we’re thrilled to be a part of the Summerfest team.”

Produced each year by Milwaukee World Festival, Inc., Summerfest provides a world-class music experience featuring some of the industry’s top performers, with recent headliners ranging from Jennifer Lopez and The Killers to Lionel Richie and Billie Eilish.

As Milwaukee’s cornerstone summer celebration, Summerfest hosts fans from across the globe for 11 days of live music, featuring over 1,000 performances. The festival also generates $186 million in economic impact for Milwaukee’s regional economy each year.

“We’re thrilled to partner with a hometown agency, Celtic, to promote Summerfest and develop new branding initiatives that will resonate with our fans, as well as showcase Milwaukee as a top destination,” said Sarah Smith Pancheri, Chief Operating Officer and Vice President of Sales and Marketing at Milwaukee World Festival, Inc.

For more than 27 years, Celtic has been partnering with brands both big and small to develop marketing communication campaigns that drive results. The agency offers a variety of integrated services, such as research, branding, advertising, creative, media planning, public relations, social media and web development.

Celtic works alongside brands in a variety of categories, including active lifestyle, food and beverage, travel and tourism, manufacturing, financial services and more.

About Summerfest presented by American Family Insurance

Following its 1968 debut, Summerfest® presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival®” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 800,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest takes place June 24-June 28 and June 30-July 5, 2020, closed on Monday, June 29. For more details, visit Summerfest.com, or Facebook, Twitter and Instagram: @Summerfest

About Celtic

Founded in 1992, Celtic is a full-service advertising agency based in downtown Milwaukee’s Historic Third Ward. The firm offers a full-spectrum of marketing communication services, including: research, branding, creative design, advertising, media planning and buying, public relations, social media and digital. To learn more about Celtic, visit www.celticinc.com or connect with the agency on Facebook (www.facebook.com/celticinc) or Instagram (www.instagram.com/celticadvpr).