In part two of our series on video marketing (catch part one here) we’re taking a look at video and SEO.

SEO or Search Engine Optimization is the process of enhancing your online content so it appears in your customers’ searches. Using keywords, meta tags and descriptions, and increasingly, video.

How can a video boost SEO?

Driving customers to your site through video naturally improves your site’s SEO because search engines treat video as proof your site is home to high-quality content. Providing users with relevant, quality information can drive your site up in search results.

Video drives consumers to your website

After viewing a branded video, a whopping 65% of viewers visit the marketer’s website. And, 35% make contact with a brand after viewing a branded video. That could be by visiting a store, signing up for a newsletter, or asking for a live product demo. That’s great news for conversion rates.

Video in Focus:Product Demo

Product demo videos let you put your product or service’s best features front and center:

  • Help your audience understand your product
  • Let customers see the product/service work before purchase
  • Clearly highlight features and benefits

Product demos let you showcase your offerings, and helps customers feel confident in their purchase decision. We love this video from Baby K’Tan as a product demo example because it shows how effective a quick and simple video can be:

Celtic can help

Celtic provides quality video production options to fit your brand’s needs.

From complex, multi-day shoots, to straightforward, simple productions, Celtic brings your vision to life with:
Strategy Development  | Concept Development | ScriptWriting | Story Boarding | Producing/Directing| Editing | Graphics | Animation (2D & 3D)

Our services range from a budget-friendly $1,500 production, to a high-end, “the sky’s the limit” production of $25,000+. It all comes down to what you need and what you’d like to achieve.

Ready to learn more? Connect with us to find out how adding video can help your brand get stronger in 2018 and beyond.

Keep an eye out for our next blog. We’ll be talking about how video performs across platforms, and sharing the benefits of how-to videos.