Video is projected to claim more than 80% of all web traffic by 2019. Will your brand be seen online, or will customers keep scrolling by your content?

Using video in your marketing can help your brand connect with your audience.

Marketing emails that use video can boost click-through rates by 200-300%. Embedding video on your website can increase conversion rates by 80%.

Why does it work?

Video promotes brand recall. Because it’s audio/visual, video is easier for many users to remember than text-based content. In fact, 59% of customers would rather watch a video than read an article or blog post. (Thank you to everyone reading this right now, by the way.)

Recent statistics reveal that 80% of people remember a video they’ve watched in the last month. What’s more, 64% of customers are more likely to buy a product online after watching a video about it.

It’s clear that a memorable video can expand your reach, create more leads, and ultimately lead to more sales for your brand.

Over the next few weeks, we’ll be sharing our insights, and common approaches to video including: explainer, product demo, how-to, testimonial, and engagement.

Video in focus: Explainer

Explainer videos let your audience know what you’re all about:

  • Describe your products and services
  • Showcase your brand’s mission
  • Outline processes

Explainer videos help people understand that your brand can solve a problem, like in this video Celtic created for Edvest:

Celtic can help

Celtic provides quality video production options to fit your brand’s needs.

From complex, multi-day shoots, to straightforward, simple productions, Celtic brings your vision to life with:
Strategy Development  | Concept Development | ScriptWriting | Story Boarding | Producing/Directing| Editing | Graphics | Animation (2D & 3D)

Our services range from a budget-friendly $1,500 production, to a high-end, “the sky’s the limit” production of $25,000+. It all comes down to what you need and what you’d like to achieve.

Ready to learn more? Connect with us to find out how adding video can help your brand get stronger in 2018 and beyond.