Video is projected to claim more than 80% of all web traffic by 2019. Will your brand be seen online, or will customers keep scrolling by your content?

Using video in your marketing can help your brand connect with your audience.

Marketing emails that use video can boost click-through rates by 200-300%. Embedding video on your website can increase conversion rates by 80%.

Video promotes brand recall. Because it’s audio/visual, video is easier for many users to remember than text-based content. In fact, 59% of customers would rather watch a video than read an article or blog post. (Thank you to everyone reading this right now, by the way.)

Recent statistics reveal that 80% of people remember a video they’ve watched in the last month. What’s more, 64% of customers are more likely to buy a product online after watching a video about it.

It’s clear that a memorable video can expand your reach, create more leads, and ultimately lead to more sales for your brand.

Over the next few weeks, we’ll be sharing our insights, and common approaches to video including: explainer, product demo, how-to, testimonial, and engagement.