GENERATING GREAT COVERAGE
Our team provides powerful PR support to Kohler by traditional means – drafting and distributing press releases – and by using more creative tactics, too.
For special recognition weeks, such as hurricane preparedness week in spring, Celtic’s PR and creative teams put their heads together to create a unique, eye-catching message to share with key media contacts as well as the general public. Infographics and special safety checklists featuring appealing illustrations and quick, scannable copy were developed and distributed to media outlets nationwide. The branded pieces were picked up and shared in newspapers and online outlets across the country. The pieces educated the public on safety measures they can take during extreme weather, and let them know Kohler generators could be counted on to help them power through the storm.
Our PR team also lends a hand when it comes to creating thought-leadership pieces. Celtic crafts white papers and articles for placement in leading industry magazines for Kohler Engines, putting the brand in front of decision-makers.
When Kohler launched a new engine Celtic jumped in to create a series of bold ads and trade show booth graphics. The team also designed a landing page to process orders of the new product featuring the look and feel of the ads and booth.
