A brand is an organization’s heart and soul, as it elicits feelings, memories and expectations from customers. While brands are layered and multi-faceted, their most important feature is often logos. At Celtic, we know there’s no more prominent visual representation of a brand than its logo, but we’re also keenly aware of the role logo development plays in telling a brand’s story.
We’ve done a good amount of logo design and development as of late and we’re awfully proud of the results.
Here’s a sampling of those logos, along with some insights into the strategy behind their development.
Summerfest (Music Festival)
After partnering with the World’s Largest Music Festival in fall, Celtic put a new spin on an old classic by adding some dimension and providing new color options on the Summerfest logo.
Kusel (Manufacturing)
Practicality and vision go hand in hand for Kusel, as they thrive on hard work, logic and deliberate action. This timeless, classic look with a clean, modern feel communicates Kusel is trustworthy, friendly and accommodating.
Kusel (Manufacturing)
Practicality and vision go hand in hand for Kusel, as they thrive on hard work, logic and deliberate action. This timeless, classic look with a clean, modern feel communicates Kusel is trustworthy, friendly and accommodating.
Adaptor (Manufacturing)
Using an updated font to signify strength and new colors to represent sewer and water products (the company’s two primary product lines) this logo not only provides a fresh look, but also serves as a nod to industry professionals who recognize the color green for sewer products and blue for water products.
Ice Age Trail Alliance (Outdoor)
Needing a visual to invite people to come back and reconnect to the Ice Age Trail after quarantining in their homes for much of the spring, this logo uses the Alliance’s existing color palette and a sharp design to serve as a needed sign to return to the Trail.
Ice Age Trail Alliance (Outdoor)
Needing a visual to invite people to come back and reconnect to the Ice Age Trail after quarantining in their homes for much of the spring, this logo uses the Alliance’s existing color palette and a sharp design to serve as a needed sign to return to the Trail.
Mammoth Hike Challenge (Outdoor)
The Ice Age Trail’s Mammoth Hike Challenge is a special event to help commemorate the 40th anniversary of the Trail becoming a National Scenic Trail. They wanted a logo that resembled a stitched patch while employing colors from different parts of the brand palette.
MNSaves (Financial Services)
This new look with updated colors, design and font not only brought the logo into compliance with the state of Minnesota’s brand guidelines, but it also provides a fresh and fun look to the aspirational brand.
MNSaves (Financial Services)
This new look with updated colors, design and font not only brought the logo into compliance with the state of Minnesota’s brand guidelines, but it also provides a fresh and fun look to the aspirational brand.
Hawthorn Builders (Home Remodeling & Construction)
Needing a logo that reflected the high-end construction and design work that’s become the hallmark of the local home remodeler, Hawthorn turned to us to create a look that communicates warmth and elegance.
First Call Medical Solutions (Staffing)
Proud to be a partner who understands, anticipates and proactively solves an organization’s needs, this logo used a modern font, new color palette and updated design, to communicate First Call’s progressive, strategic nature.
First Call Medical Solutions (Staffing)
Proud to be a partner who understands, anticipates and proactively solves an organization’s needs, this logo used a modern font, new color palette and updated design, to communicate First Call’s progressive, strategic nature.
Elmbrook School District (Education)
Viewed as one of the most innovative school districts in southeastern Wisconsin, Elmbrook’s dated logo did nothing to communicate that reputation. We developed this modern look to sync with their reputation.
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