Celtic was tasked with creating a campaign that embraced Educators Credit Union’s new look and tagline, “For the teacher in you.” As part of the campaign, we created a 30-second TV spot that put ordinary people in the role of “teacher” as they shared their unique skills with one another.

The bottomline message…we’re all teachers no matter who we are and what we do in life. And we all belong at Educators Credit Union.

The TV commercial, “We’re All Educators” is complemented by a 30-second radio spot, as well as online and outdoor elements using the new look and feel. In addition to creative, Celtic was responsible for the campaign’s media planning and placement.