Business-to-business (B2B) marketing is boring, uncreative and dry. Right?

Not so fast.

B2B has had a reputation for being less interesting than the business-to-consumer (B2C) work many of us are familiar with. (That is, just about all the TV, radio, print, and online ads we encounter every day.) Fortunately, marketers and advertisers are chipping away at that perception by rethinking their approach to B2B.

Think about the advertising you remember most. Is it an emotional story that stood out for you? Maybe it was a great joke, or eye-popping imagery that made the ad memorable. We believe that there’s no reason why great storytelling and amazing design shouldn’t be used in B2B work. After all, what are prospects? People, of course. (We’ve met a lot of them at trade shows – we know it’s true.)

Celtic has long taken a creative approach to the work we do for our B2B partners. It’s effective, attention getting, and let’s be honest – it’s a lot of fun for us to work on. Take a peek at some of our B2B work here. And here too!)

Keep an eye out the next time a trade magazine lands on your desk at work, or an e-blast shows up in your inbox. Chances are you’ll notice some great work popping out on those pages and screens.