We may be living in the digital age, but a well made, functional, and beautifully designed timepiece will always be in style. With so many choices out there, success depends on trend-spotters in fashion, lifestyle, and retail spaces knowing your watch is worthy of their time and attention. When Bertucci Performance Field Watches needed to build buzz surrounding their relatively young brand, they called on Celtic’s PR team for help.
A YOUNG BRAND THAT'S RIGHT ON TIME
Bertucci has been creating rugged, versatile, and stylish watches since 2003. With a design ethos focused on function, Bertucci timepieces integrate purposeful features that are designed for anything life throws your way. Whether it’s a weekend on the trail or a night on the town, Bertucci watches stand for authenticity, versatility and un-ending performance.
In a market dominated by big brands (and their even bigger advertising budgets), it was a challenge for Bertucci to get their story out to the world. That’s where Celtic’s PR team came in.
The team identified and personally reached out to key contacts in the outdoor, lifestyle and fashion categories to tell the Bertucci story. Through a healthy mix of news releases, media pitching, one-on-one meetings, product sampling and relentless follow up, Celtic’s efforts secured coverage in a host of influential media outlets, including Vanity Fair, Men’s Journal, Gear Patrol, Outside Magazine, and more. In all, Celtic has delivered at least four times the client’s investment in PR.
Along with securing editorial coverage, the team provides vital support at key industry trade shows, including Outdoor Retailer. Our team coordinates product line reviews, news conferences, and in-booth media interviews that produce solid editorial coverage throughout the year.
All in all, our PR efforts let retailers know that Bertucci is heavily investing in their products and worthy of a retailer’s shelf space; alerts consumers that a quality, stylish timepiece is available to them; and transforms buzz into long-term brand awareness.
