B2B, C2B, D2B, E2B, F2B … at the end of the day, great work is great work. And this ad
from Caterpillar is a great reminder that clever advertising isn’t just for some exclusive brand
club comprised of sneaker, fast food or beer manufacturers. And for anyone who snubs their
nose at B2B work, they may just want to rethink which way their nose points. AdAge said it
best:
[quote]
Some might argue that “cool” is irrelevant to b-to-b advertising for construction equipment. Those people are wrong. The video was posted to YouTube on April 7 and had 1.5 million views and 965 comments by the middle of last week.
[/quote]
Hats off to the folks at Ogilvy and Caterpillar – you definitely got my attention. Not only was
the video interesting and fun, it also communicated what your product delivers – 2 for 2! Inside
the walls of our own agency, we too work with some awesome B2B brands. And at the end of
the day, our job is to not simply develop great B2B ideas … instead, our job is to develop
great ideas. Period.
-Kurt