Brand Planning

All brand-building initiatives must be measurable and deliver tangible results. Once we know "why" we are in a smarter position to answer "how." Strategic Planning and Intelligent Research gives us the ability to discover those "triggers" that impact purchase decisions and achieve maximum return-on-investment.

Creative

Creative ideas should be different and challenge ordinary ways of thinking. It’s those one-of-a-kind ideas that have a lasting impact on a consumer’s mind, heart and wallet. At Celtic, we believe the merit of a great creative idea is not based on how many awards it has won. It’s based on whether or not it worked.

Media

Message channel selection is just as important as message content. A great idea does nothing for a brand if your target audience isn’t exposed to it. Celtic is relentless in the pursuit to dig below the surface and always looks for the most innovative, and sometimes unexpected, media strategy to maximize exposure and return-on-investment.

Public Relations

Simply put, public relations is getting the word out about your organization to those "publics" or people who impact your business. Celtic uses a variety of innovative communication tools to help build awareness, influence public opinion, boost credibility and motivate your consumers to react. Whether that entails securing media coverage, developing grassroots promotions or creating a newsletter, public relations plays an important role in building.

Interactive & Social Media

No other medium allows a brand to interact with its customers quite like the Internet. Interactive strategies offer unique opportunities to increase their market presence, target potential audiences,provide additional support for existing customers and tap into key industry trends. And when it comesto the phenomenon that is social media, we know it is more than just a fad; it is a serious cultural shiftin the way we are communicating.

Promotions & Special Events

There are countless avenues to get your message in front of clients. In most cases, people look to traditional advertising, marketing and public relations vehicles. At Celtic, we pride ourselves on looking for new and non-traditional vehicles to build our clients’ brands. Promotions and specialevents provide a great opportunity to influence customers while they’re in the process of making a purchasing decision. In addition, promotions and events allow you to build a one-on-one connection with your customers - a powerful tool for building brand belief.