Logos, Celtic Style
A brand is an organization’s heart and soul, as it elicits feelings, memories and expectations from customers. While brands are layered and multi-faceted, their most important feature is often logos. At Celtic, we know there’s no more prominent...
Managing Your Brand During a Pandemic (Part 2)
Since my last post, the economic interruption from the COVID-19 crisis has, unfortunately, continued unabated. While various plans to reopen the economy have been proposed, there is still much debate over when and how that reopening will occur. Until...
Managing Your Brand During a Pandemic
I don’t have to tell you that the COVID-19 crisis has dramatically altered our collective market space. While it’s impossible to know how long it will be before we get back to “normal,” we all have to adjust how we present our brand in this...
Don’t Go Dark
I’m old enough to have worked through 9/11 and the 2008 recession. These events rocked our country to its core and created a sense of uncertainly and fear. Now our world is faced with a global pandemic like nothing we’ve seen in our lifetime. A...
Manufacturing a Campaign
For the longest time, B2B advertising and marketing, especially for the manufacturing sector, was where good creative went to die. We were told things like “B2B work was more science and less art;” “Manufacturing sales cycles are far too long...
Celtic Creates Bold, New Brand for Historic Wisconsin Manufacturer
We’re very excited to formally announce our partnership with Kusel Equipment Co. based in Watertown, Wis. We were tasked with refreshing the Kusel brand across...
Celtic Partners with Summerfest
We're excited to announce our new partnership with Summerfest® presented by American Family Insurance®, the World’s Largest Music Festival®. Will be responsible for developing the advertising strategy for the 2020 Summerfest campaign including...
Now Hiring: Social Media Strategist
Overview Celtic is looking for an experienced, full-time social media strategist to manage and grow our clients’ social media channels. The social media strategist will be responsible for developing and implementing comprehensive social media...
30 Years Later – The Ad’s Message Still Nails It
There’s absolutely no doubt that technology has changed pretty much every facet of how we do business. Specifically, in the universe of advertising, it’s certainly challenged brands to think differently, and thus put more pressure on agencies to...
Common Social Media Mistakes and How to Fix Them
Social media marketing done correctly has huge potential to build a community, grow your customer base and increase revenue. But with the social landscape changing quickly, it’s easy to make mistakes. Here at Celtic, we offer comprehensive social...
Campaign Spotlight – Camillus Knives
Since 1876, Camillus has been supplying the world with reliable, innovative and quality-made knives that have survived the test of time. As one of the oldest knife manufacturers in the U.S., Camillus has developed a wide array of products for the...
Celtic Develops New TV Spot for Educators Credit Union
Recently, Educators Credit Union (ECU) tasked Celtic with developing a new TV concept that showcases how their financial services are designed for all of life’s important phases. It was also critical to reinforce the credit union’s tagline,...