Celtic taps MKE Brewing for Sláinte Slam 2022
Our first everbeer-bracket taste offWith must-see college basketball taking over the month of March, Celtic wanted to produce something unique and fun for our social channels. You know, an idea that’s timely, shows off our creative chops, and…
Super Bowl LVI Commercials: Our Take
Creating a great Super Bowl ad requires four key ingredients: a wow moment, an emotional hook, a dash of simplicity, then mix it all up with strong branding. Easy, right? First, the commercial must grab your attention, which is increasingly more…
Summerfest and Celtic: A Match Made On The Stairway To Heaven
For all the talk of intimate experiences, niche hobbies and personalized services, we Americans also love BIG things.Millions upon millions of eyes are glued to the sport’s biggest event, the Super Bowl, every year. We love seeing surfers…
Cheers to 20 Years
Twenty years.Twenty years is a long time, and the Celtic of 20 years ago is very different than the Celtic of today. In that time, we’ve seen clients of all kinds from an incredibly vast range of industries come and go. We’ve worked on projects…
Celtic Partners with the North American Invasive Species Management Association
We are super excited to officially announce our partnership with the North American Invasive Species Management Association (NAISMA). We are charged with promoting the organization’s PlayCleanGo® campaign which encourages people to have fun outdoors…
Join Us for a Pint
We recently partnered with our friends at Ascedia to produce a joint podcast called, Over A Pint. The show, which is hosted by Brian Meehan and Kurt Lingel from Celtic along with Pat McGovern from Ascedia, focuses on the fast-paced and ever-changing…
Why You Need Professional (Media) Help
People don’t talk about media much, it’s a lot of numbers and acronyms and let’s face it – flowcharts are not quite as cool as whipping out a beautifully crafted ad. But having a media strategy is extremely important. And just as much time and…
Logos, Celtic Style
A brand is an organization’s heart and soul, as it elicits feelings, memories and expectations from customers. While brands are layered and multi-faceted, their most important feature is often logos. At Celtic, we know there’s no more prominent…
Managing Your Brand During a Pandemic (Part 2)
Since my last post, the economic interruption from the COVID-19 crisis has, unfortunately, continued unabated. While various plans to reopen the economy have been proposed, there is still much debate over when and how that reopening will occur.…
Managing Your Brand During a Pandemic
I don’t have to tell you that the COVID-19 crisis has dramatically altered our collective market space. While it’s impossible to know how long it will be before we get back to “normal,” we all have to adjust how we present our brand in this new…
Don’t Go Dark
I’m old enough to have worked through 9/11 and the 2008 recession. These events rocked our country to its core and created a sense of uncertainly and fear. Now our world is faced with a global pandemic like nothing we’ve seen in our lifetime. A lot…
Manufacturing a Campaign
For the longest time, B2B advertising and marketing, especially for the manufacturing sector, was where good creative went to die. We were told things like “B2B work was more science and less art;” “Manufacturing sales cycles are far too long to be…