Recently, Educators Credit Union (ECU) tasked Celtic with developing a new TV concept that showcases how their financial services are designed for all of life’s important phases. It was also critical to reinforce the credit union’s tagline, “Achieving More Together.”

The new TV spot follows a customer walking through a variety of financial milestones like buying a first car, paying for college and purchasing a home. Along the journey, an ECU representative is there, step-by-step, to make the dream a reality.

The idea behind the spot is quite simple… no matter what life stage you’re at financially, ECU can help you achieve more.

The new ECU spot is currently airing on broadcast TV throughout the Milwaukee market and is streaming on Hulu. It’s also being used for digital pre-roll on a variety of websites. Check it out below: