When you’re a beloved Milwaukee institution, the last thing you want to do is lose touch with your roots. But, in order to remain an institution for years to come, you’ve got to appeal to new customers too. That’s what restaurant chain George Webb asked us to do for their brand.

Fresh meals, fresh look

Celtic’s creative team quickly realized that the brand’s commitment to using fresh, locally sourced ingredients whenever possible was just the thing to inspire a fresh new look for the restaurant brand.

We updated the iconic brand’s look by using bright, clean photography on in-store collateral (think posters, placemats, and window clings). But the biggest update was to the restaurant’s mascot, George. Clean lines, a friendly face, and a cheery attitude gave the mascot a modern look while keeping a little retro flair. In TV and radio, George’s friendly voice invites families to enjoy a fresh, affordable meal at a local favorite.

George Character Development

How do you know when a burger's going places? It's on a roll!

When it was time to update the company’s website, we carried the fresh, clean look through in design and copy. Not one to shy away from a bit of humor, the restaurant’s website and social media feed gives a voice to one of Milwaukee’s most beloved restaurants.

George Webb Website

Our PR team adds to the fun by doing annual “burger drops” to key media figures to promote the restaurant’s famous “5 Runs, 5 Burgers, 5 Bucks!” deal, which is tied to the score of Milwaukee Brewers games.

Social Media Hit
$5 Promo
George Webb Throw Back