What is Programmatic Advertising?

Programmatic advertising is an automated way to buy audiences vs. buying ad placement on individual publisher websites. It is typically used for digital ad buying, but it is slowly rolling out to TV, radio, outdoor and other advertising mediums.  ...

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Seeking a Strong Account Leader

Are you an account executive at an ad agency looking for growth and new opportunities? Are you interest in broadening your horizons by working on a wide variety of accounts and project assignments? Are you looking for a culture that fosters...

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Ready to Make an Impact?

You’re energetic, sales-minded, and unafraid to get out there and create opportunities. You don’t just like the ad world – you love it. You’re into selling ideas, not “things,” and dream of being part of a team that produces amazing work....

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What’s a Persona?

I recently had a conversation with a client about customer personas. She was interested in learning more about what they are, why they’re important, and how to develop them. After we talked, I realized she’s certainly not the only one...

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Free Social Media Audit

Congratulations. You and every other business on the planet jumped into the social media game in the mid-2000s. You started a Facebook page then played around with Twitter. Now you’ve set your sights on Instagram, Snapchat and LinkedIn....

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Moose on the Loose

Celtic was recently hired by Bull Moose Financial, Milwaukee to develop a new corporate website (www.bullmoosefinancial.com) and to provide public relations support....

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Why video works everywhere

In part three of our series on video marketing (catch part two here)  we’re taking a look at how video can perform so well on screens big and small. Responsive design drives digital marketingWebsites that don’t work on all devices are a thing...

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Spooktacular Halloween

We hope you have a “spooktacular” Halloween. If you’re in the neighborhood, stop by for a treat…if you dare!

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Boost your SEO with video

In part two of our series on video marketing (catch part one here) we’re taking a look at video and SEO. SEO or Search Engine Optimization is the process of enhancing your online content so it appears in your customers’ searches. Using...

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Are customers scrolling past your content?

Video is projected to claim more than 80% of all web traffic by 2019. Will your brand be seen online, or will customers keep scrolling by your content? Using video in your marketing can help your brand connect with your audience. Marketing emails...

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Calling All PR Pros

We’re looking for a PR pro to join our team as an assistant account executive. Our ideal candidate is a multi-tasker who demonstrates strong writing capabilities, organizational skills and the ability to interact and engage with clients. The...

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25 Quick Tips for Social Media

Your brand’s online presence depends a lot on your social media strategy. Celtic social media strategist Katie Smallwood shares 25 quick tips for a winning plan.1. Pick your platforms strategically. If you sell a product geared towards men in...

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