For many years, one of our clients was the official first aid station for the Outdoor Retailer show in Salt Lake City. Every day, we witnessed folks stumbling into the first aid station looking for medical assistance. As a result, we quickly learned what “not to do” when attending a trade show. Here are some personal observations to help get you through the show, along with some tips from our friend Buck Tilton, who happens to be a wilderness medicine expert.

  1. Comfortable Shoes – The number one issue most commonly encountered at the first aid station is blistered feet. Many trade show attendees wear new shoes to the show, which can cause a number of problems. Make sure your shoes are properly sized and broken in. No heels!
  2. Hydration – The high altitude of Salt Lake City (combined with the accessibility of delicious craft beers) leads to the potential for dehydration. Make sure your water bottle is constantly filled and be sure drink up throughout the day. In year’s past, CamelBak (#21027) has provide a free hydration station in their booth, so be sure to stop by for a free refill.
  3. Cuts & Bruises – Setting up a trade show booth can be hazardous work. If you’re on the set-up crew, be sure to wear gloves and appropriate footwear.  There’s nothing worse than dropping a trade show panel on your foot when wearing sandals.
  4. Rest – Outdoor Retailer – like most shows – can be hectic. There are a lot of late nights and early mornings. Pace yourself and get rest whenever possible.
  5. Supplies – There are a number of essential items you should pack for the show, including: lip balm, lotion, eye drops, ibuprofen or acetaminophen, antacids, small bandages and a water bottle. If you have trouble sleeping in hotels, you may want to pack a natural sleeping aid or antihistamine.
  6. Eat – We know you’re busy at the show, but take time to eat, especially in the morning. If you don’t have time for a meal, grab a granola bar, peanuts, yogurt, etc.

So what did we miss? What are some of your favorite tips for surviving the show? We want to know.

Be well and enjoy the show!

Disclaimer – Celtic is an advertising and PR agency – we’re not doctors! These tips are not intended to replace the advice or guidance of your actual doctor!