Paragon Awards

Celtic’s PR team took home four PRSA Paragon Awards yesterday afternoon at the annual awards ceremony hosted by the PRSA Southeastern Wisconsin chapter. Celtic won awards for its work with Johnston Health Tech, Kohler Generators and Milwaukee Irish Fest.

Congrats to Jackie Hribar, Meghan Boyle, Bill Bussler and Brian Meehan for bringing home the hardware. Nice work!

The Paragon Awards recognize outstanding work in the area of public relations, honor creative and strategic excellence, and encourage a higher level of performance among public relations professionals.

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Call Your Mom Already!

There was an unlikely voice this past Mother’s Day telling all of us to not even think about tweeting mom on Mother’s Day!    The ambassador of this message, and one in which I 100% agree with, Hallmark or Proflowers.com?   Not even close.  Would you guess Twitter?

That’s right, Twitter got out there with a message telling all of us to put the smart phones down, and actually give mom some live loving this year.  Whatever their motive was, I really don’t care.  It’s a message that supports the right thing to do, and speaks to so many additional segments of our lives.   Social media has undoubtedly changed the way we converse with each other.  But, it doesn’t have to be an all or nothing thing.  Picking up the phone (or if you really want to get crazy, actually seeing someone face-to-face) has its place too – especially when it comes to mom!

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Saving for College

Celtic recently started working with Edvest, the state of Wisconsin’s 529 college savings plan. We’re responsible for coordinating media relations activities, events and social media. We’re also developing an ad campaign to help raise awareness for Edvest throughout the state (print, radio and TV).

Over the years, Celtic has worked with a number of 529 brands, including College Illinois and the College Savings Plan Network. In addition, we’ve had the pleasure of working with several academic institutions, including Brookfield AcademyMilwaukee Area Technical College and Pius XI High School.

 

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Talking Mobile Ads

Our media director emailed me an article from Business Insider. The title caught my attention, ” People Are Going To Start Talking To Ads On Their Phone.” After scratching my head for a minute or two, I read the article to learn more.

In a nutshell, a company called Nuance developed a way for people to chat with ads much as they do with Siri on the iPhone. Instead of having to click on a link to gather information from the ad, you can simply ask it a question to get the information you’re looking for.

Here’s a quote from the article that I found interesting.

“When you actually have a live conversation with an ad, it’s sort of like you’re  creating more of a tight relationship with the brand itself, because you’re  having a discussion with it,” said Peter Mahoney, chief marketing officer for  Nuance. “The brand feels more responsive. It feels like something you can  actually have a real live relationship with.”

Here’s an demo of a Nuance Voice Ad.

So here’s my question….do you plan on talking to your mobile ads in the near future?

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Advertising Tribute

The folks at the Chicago Tribune used the platform of print advertising to pay tribute to the good people of Boston. This heart-warming ad appeared in the paper’s sports section immediately following the bombing tragedy at the Boston Marathon.

Classy move Chicago!

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Boston

Our thoughts, prayers and deepest sympathies are with those in Boston.

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Trade Show “Buzz”

Trade shows are a great way to connect with members of the media who are interested in learning more about your latest products, services and overall knowledge of the industry. At Celtic, our PR group attends trade shows on a regular basis to distrubute media kits, lineup media interviews and coordinate news conferences. We recently atteneded the National Hurricane Conference in New Orleans to conduct media relations efforts on behalf of Kohler Generators.

So what’s your trade show strategy? Does it include media relations? If not, give us a call to learn about how you can take advantage of media opportunities at your next big show.

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St. Paddy’s Photo Contest

Show us how you celebrate the “greenest” of all holidays. Post a photo of your St. Patrick’s Day celebration on our Facebook page for a shot at Celtic swag and other fun prizes!

Happy St. Patrick’s Day from your friends at Celtic…Sláinte!

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The Mother of All Tents

It’s no secret. I love to camp. The highlight of my summer is heading outdoors with my family for a weekend of swimming, hiking, roasting marshmallows and sleeping under the stars. When it comes to camping, we’re “old school.” We don’t rent a cabin or sleep in a pop-up trailer, we prefer a simple, good-old-fashioned tent. Let me clarify. Our kids prefer the tent. My wife and I are getting older, so we would gladly ditch the standard tent for something a bit more comfortable.

Back in January, I was walking through the Outdoor Retailer (OR) show in Salt Lake City. OR is a huge gathering of outdoor gear and apparel manufacturers. If you make or sell outdoor goods, it’s the show to be at. I’ve been attending the show for years, so I feel I’ve seen just about everything you can see – until this year!

I stumbled across a brand called barebones. They make a tent unlike anything I’ve seen before in the consumer market. It’s called the Safari and it stopped me dead in my tracks while walking the show floor.

The Safari is a 10’ x 12’ tent that’s nicer than most apartments I’ve lived in over the years. It’s huge and extremely heavy-duty, plus it’s packed with a lot of features that I find attractive. First and foremost, it offers 120 square-feet of floor space, which gives you plenty of room to roam. Second, you can stand up in the tent (no crouching), which is perfect for those of us with bad backs. Third, the tent features a weatherproof Cordura shell and floor, which means the elements stay outside the tent, keeping occupants comfortable no matter the season. And finally, the tent is easy to assemble, which really surprised me due to the sheer size of the dwelling. The heavy-duty aluminum and nylon frame goes up quick and easy, which is a huge benefit to a family camper like me. Plus, the tent is modular with an expandable floor plan so you can increase the size of the tent if needed.

In addition to making a really cool tent, I was super-impressed with the people behind the barebones brand. You could sense their deep passion for the brand and the products they represent. They also have a really unique story. The company was started after a series of humanitarium trips to developing countries where they realized the tremendous need for sustainable living shelters. It was through these trips that barebones was born.

So as winter slowly turns to spring, and your thoughts turn to camping and the outdoors, I encourage you to check out barebones and the Safari tent. It’s time to elevate your “camping” experience to a “glamping” experience. You’re worth it!!

-Brian

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Pass it On

Random acts of kindness – we all have opportunities every single day to pass some goodwill in someone else’s direction.  And the beauty is that small random acts of kindness can really make a difference in someone else’s day … heck, when combined, many small gestures can have a positive impact on the world.  Whether it’s holding the door, letting someone go ahead of you in line, helping an elderly person down a step … these small gestures are important.

And yes, the advertising world has caught on.  But again, who really cares?  I get so sick of “advertising experts” critiquing work – who says they know better than anyone else?  After all, advertising – like art – is subjective.  And at times, I’m a sucker myself for the cliché, warm and fuzzy stuff – which is why I still love the work that Disney and Hallmark pump out.  And even this old Liberty Mutual TV spot from a few years back, resonates with me.  I just watched it a few minutes ago, and what I like about it is that the scenarios outlined, are played out in real life every single day.  It reminded me that all of us can make a difference – a cliché statement, yes.  But true.

And why I’m even writing about all of this?  Yesterday I was getting a haircut, and I noticed two young Marines getting their hair trimmed as well.  When they were done, a random gentleman who was waiting for his haircut informed the staff that he would be picking up the bill (along with the tip) for the two Marines.  It immediately reminded me that every single day, we are in positions to do something nice for someone else.  While it isn’t necessary, I can say with confidence that without random acts of kindness the world would not be a better place.

So bring on more “Hallmark-like” advertisements – we get bombarded with enough crap every day, it’s nice to have some wholesomeness clutter our world as well.

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